Walmart-backed Flipkart is gearing as much as launch its fast commerce vertical, ‘Flipkart Minutes,’ by the second week of July, sources knowledgeable BT. This marks Flipkart’s third try to interrupt into the fast commerce trade following two earlier, much less profitable efforts over the previous few years.
“With Flipkart Minutes, they’re concentrating on 15-minute supply,” a supply accustomed to the matter revealed, including that the launch might occur round July 15. The corporate plans to leverage its provide chain with this launch, specializing in electronics along with groceries and different important gadgets.
Flipkart’s earlier try and enter this area with Flipkart Fast, which focused 90-minute supply, didn’t take off as deliberate.
The corporate has but to make an official announcement.
For the reason that starting of this 12 months, hypothesis has been rife about Flipkart getting into the fast commerce area. This buzz intensified when the corporate did not finalise a take care of Zepto because of a disagreement in stake, which is reportedly set to boost $300 million at a valuation of $3.5 billion.
Publish-Covid outbreak, the fast commerce market has seen an increase in India, the place Mordor Intelligence estimates the market at $ 3.34 billion in 2024, and expects to achieve $9.95 billion by 2029.
The main gamers within the fast commerce trade in India embody Zomato backed Blinkit, Zepto, and IPO-bound Swiggy’s vertical Instamart.
Flipkart can also be enhancing its grocery fulfilment centres (FC) for slotted deliveries. Lately, the corporate launched a brand new grocery retailer in Jaipur, Rajasthan—the primary within the state. This centre has a dispatch capability of over 6,500 orders per day, serving Jaipur and neighbouring cities similar to Bikaner, Jaisalmer, Jodhpur, and Kota.
