Okay-pop powerhouse SM Leisure has partnered with South Korean cell community operator LG Uplus to develop AI-powered content material for its first digital artist, Naevis.
Via the partnership, LG Uplus on Monday (September 2) stated it would leverage its generative AI platform referred to as ixi-GEN to create a spread of content material for Naevis. This contains music movies, short-form movies, items, and different content material utilizing photographs and movies generated by the AI platform.
LG Uplus launched ixi-GEN in June, a smaller-scale language mannequin primarily based on LG AI Analysis’s Exaone. In contrast to normal giant language fashions with billions of parameters, ixi-GEN is extra specialised, specializing in a selected trade or enterprise.
LG Uplus stated that by using its know-how, Naevis’ visuals will likely be hyper-realistic, adapting to each 2D and 3D codecs to combine throughout totally different platforms.
Naevis first appeared in aespa’s video My, Karina in 2021 as a part of their fictional sci-fi impressed universe. In aespa’s lore, Naevis is a pressure that helps the members navigate between the actual world and the digital dimension referred to as Kwangya.
Naevis’ voice was first heard on Welcome to MY World, a pre-release single for aespa’s third mini-album My World in Might 2023. She additionally made a shock look at aespa’s SYNK: Parallel Line live performance in Seoul in June.
Though SM introduced plans to launch her as a standalone artist at SXSW final 12 months, her debut was delayed. Lower than a month in the past, a teaser clip and official web site had been launched, hinting at Naevis’ imminent arrival.
In the meantime, LG Uplus stated it has been targeted on its ixi-GEN undertaking for the reason that begin of the 12 months. The corporate says it’s devoted to creating new AI companies that clients can immediately expertise. The collaboration with SM is part of this undertaking, with the objective of making new AI-powered buyer experiences, LG Uplus stated.
In response to Jeong Su-heon, head of LG Uplus’ Shopper Division, the partnership with SM is anticipated to supply new digital experiences to Uplus clients and Okay-Pop followers globally, facilitating advertising and marketing and branding synergy.
Tak Younger-jun, co-CEO of SM, stated LG Uplus’ give attention to offering new AI experiences is consistent with SM’s objective of providing Okay-Pop values to followers by way of Naevis.
In response to native media, Naevis’ debut is scheduled for September 10.
SM Leisure is growing its give attention to digital artists as AI artists turn out to be extra common within the music trade, particularly in Korea.
In July, HYBE, a rival of SM Leisure, launched SYNDI8, a digital pop group. Their voices had been created utilizing AI know-how developed by Supertone, an AI audio firm majority-owned by HYBE after buying it for $32 million in 2023.
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