Description
Price: $34.95 - $27.91
(as of Jul 23, 2024 06:27:31 UTC – Details)
Achieve dominance in the marketplace by implementing a product innovation strategy to guide your company’s product innovation efforts, investment decisions and resource allocation. World-renown innovation experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett lead you through a powerful executive framework for developing and implementing a product innovation strategy, complete with numerous examples and useful tips. The authors offer a comprehensive guide to help companies develop and implement an effective product innovation strategy. Emphasis is placed on selecting strategic arenas, developing attack plans and determining the resource commitments needed to successfully deploy your innovation strategy. This book, complete with a rich set of real-life examples, brings together the salient points of effective product innovation and strategic management to direct your innovation efforts. For more information, visit: www.stage-gate.com
Publisher : Product Development Institute (September 4, 2009)
Language : English
Paperback : 272 pages
ISBN-10 : 1439252246
ISBN-13 : 978-1439252246
Item Weight : 13.6 ounces
Dimensions : 6 x 0.62 x 9 inches
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