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Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

Original price was: $36.00.Current price is: $23.27.

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(as of Oct 11, 2024 08:25:43 UTC – Details)


Most tech companies get marketing wrong because they don’t know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.

The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story.

Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision.

Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing.

With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you:

the centrality of product marketing to any product’s successthe key skills and actions required to do it wellthe four fundamentals of product marketing and how to apply themhow to hire, lead, and organize product marketinghow product marketers optimize crucial collaboration with other functionsone-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing

LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.


From the brand

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Silicon Valley Product Group logoSilicon Valley Product Group logo

Marty Cagan founded the Silicon Valley Product Group in 2001 to pursue his interests in helping others create successful products through his writing, speaking, and advising. Along with the SVPG team, he is the voice behind the innovative and bestselling Silicon Valley Product Group book series, which helps organizations and industry leaders bring great products to life.

The Books

Photo of Silicon Valley Product Group series author teamPhoto of Silicon Valley Product Group series author team

Publisher ‏ : ‎ Wiley; 1st edition (April 12, 2022)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 1119703646
ISBN-13 ‏ : ‎ 978-1119703648
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 6.3 x 1.2 x 9.1 inches

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