A scorching potato: Regardless of plenty of public opinion being in opposition to using generative AI and firms force-feeding the tech into our mouths, most companies imagine not embracing it’s industrial suicide. Nonetheless, the extensively used iPad design app Procreate is taking an opposing stance: not solely has it vowed by no means so as to add generative AI options to its merchandise, however CEO James Cuda has additionally introduced that “I actually fuc**ng hate generative AI.”
Using generative AI to create pictures and artwork has drawn the ire of artists offended that their work is getting used to coach the methods with out their data, consent, or accreditation. The actual fact they do not get paid for enabling one thing that might put them out of a job is not misplaced on them, both.
Nearly each tech firm is pouring sources into generative AI, despite the fact that we have seen enormous public pushback, resembling when Wizards of the Coast unintentionally featured it in Magic: The Gathering promo artwork and D&D e book. There was additionally outcry when it was found that the studio behind Disney+ Marvel present Secret Invasion had used AI-generated content material for its opening sequence.
Procreate, nevertheless, is not a fan of the expertise. In a put up on its web site titled ‘AI will not be our future,’ the corporate states that “creativity is made, not generated.”
“Generative AI is ripping the humanity out of issues. Constructed on a basis of theft, the expertise is steering us towards a barren future,” Procreate writes. “We expect machine studying is a compelling expertise with plenty of benefit, however the path generative AI is on is improper for us.”
The corporate goes on to say that it isn’t chasing a expertise that poses a menace to human creativity, and whereas doing so may put it liable to being left behind, “we see this highway much less traveled because the extra thrilling and fruitful one for our neighborhood.”
Procreate CEO Cuda did not pull any punches in a video posted to the corporate’s X profile. “I actually f***ing hate generative AI,” Cuda stated. “I do not like what’s occurring within the business and I do not like what it is doing to artists. We’re not going to be introducing any generative AI into our merchandise.”
We’re by no means going there. Creativity is made, not generated.
You may learn extra at https://t.co/9Fgh460KVu ⨠#procreate #noaiart pic.twitter.com/AnLVPgWzl3– Procreate (@Procreate) August 18, 2024
Artists have been fast to applaud Procreate’s stance in opposition to GenAI, particularly in gentle of Adobe’s use of the tech, which resulted in a backlash over fears it was utilizing consumer content material to coach its methods. Adobe later clarified that this wasn’t the case.
Daring transfer by Procreate – they’re passing on Gen AI altogether.
Procreate customers are typically youthful artists who spent years studying digital artwork on an iPad – they usually do *not* like AI.
In the meantime Adobe’s tight rope stroll appears to be polarizing their clients, so Procreate… https://t.co/OhndVAENmN
– Bilawal Sidhu (@bilawalsidhu) August 19, 2024
Referencing the Adobe incident, Procreate emphasised that it doesn’t have entry to customers’ artwork, by design, nor does it observe consumer exercise. And in contrast to Adobe and plenty of different apps, it prices a single $12.99 buy value quite than a unending subscription price.
