Way of life journalism offers writers with a novel alternative to attach deeply with readers. Via empathy and human connection, life-style journalists usually change into trendsetting pals to their audiences, making a constructive impression. I had the pleasure of interviewing Aida M. Toro, an expert journalist and New Jersey native, who’s an alumnus of New Jersey Metropolis College and is at the moment based mostly in New York Metropolis. We mentioned what makes her position as a contract life-style journalist stand out.”There’s magnificence throughout us,” Aida notes, “and we have to see it. Each article of clothes, pair of footwear, piece of knickknack, and wonder product that enhances our type tells a narrative.”
“As readers, we acknowledge that in right this moment’s ever-evolving world and cultural local weather, journalism is a vital occupation. So, what drew Aida Toro to the sphere? Aida shared, “I used to be impressed to be a journalist as a result of I began writing tales in marble notebooks at a really younger age—5 years previous, to be actual. I cherished flipping via my mother’s magazines, which have been stuffed with gorgeous vogue editorials. My dad taught me to learn and write on the age of 4.5 after I resisted attending preschool, and he grew to become my first and finest trainer.” She continued, “After that, I grew to become hooked. My mother and father would substitute my marble notebooks twice a month as a result of I used to be all the time creating tales. Within the ’90s, ready for magazines to reach within the mail was the norm. My dad even went into town to purchase magazines so I may lower out pictures for my tales. Quick ahead to 2024, and the remaining is historical past.”
I requested Aida concerning the essential parts of storytelling in journalism. She defined, “In my journalistic expertise, the important thing parts of telling a narrative are to all the time current the info, verify the whole lot along with your supply, and make your headlines stand out. By confirming particulars along with your supply, you make sure the story is genuine and sincere. Moreover, discovering a novel angle is crucial. It ensures your story isn’t the identical as others, particularly when masking an individual or model that has already been featured. You actually wish to discover an angle that hasn’t been lined earlier than to make your work stand out.”
Readers could also be inquisitive about completely different paths in journalism. Along with life-style journalism, Aida has expanded her profession into copywriting, utilizing her distinctive ability set to department out into this occupation. She shared,“What drew me to copywriting was working retail at City Outfitters—my very first job at age 20—whereas I used to be a junior in school pursuing my Bachelor’s diploma in Journalism.” She continued, “ I used to be all the time desirous about vogue, so combining my love for copywriting, vogue, and retail enterprise felt preferrred. In 2022, I began doing model copywriting for one of many high shoe manufacturers —Schutz. Taking an opportunity, I reached out to their HR accomplice and crew, who appreciated my journalistic work. Schutz has remained my high copywriting shopper, and I couldn’t be extra grateful for the way a lot we’ve grown collectively.”
Curious, I requested Aida what makes life-style journalism particular. She replied, “What I like about being a life-style journalist is that I get to inform tales about the whole lot I get pleasure from—from individuals to vogue, health, wellness, eating, and extra. I’ve all the time been a individuals individual and imagine everybody has an attention-grabbing story to inform.”
She added, “There are such a lot of inspiring figures, like artists, athletes, fashions, and rising skills, whose tales need to be heard. Well being and wellness have all the time been priorities for me, as I grew up taking part in sports activities. Eating out can be a ardour—I’ve explored the whole lot from upscale venues to hidden gems in NYC, NJ, and past. Way of life journalism is the proper area of interest as a result of it lets me share these experiences with readers.”
She additionally emphasizes the connection journalists have with one another, highlighting among the best elements of being a journalist in one of many biggest cities—New York. She mentioned, “The most effective half is connecting with fellow journalists and creatives at press occasions you’re invited to. You by no means know who you’re going to fulfill, as all of us assist each other when it comes to alternatives. To not point out, all of my favourite magazines, from Interview to Vogue, Cosmo, Elle, and others, have all the time been revealed in NYC. That’s another excuse why I really feel being a journalist within the metropolis is such a bonus.”
All of us have a job in society, and we are able to contribute to our communities by sharing our tales. Aida M. Toro says, “Telling a narrative is significant as a result of it may well reveal a lot about something or anybody. I imagine the whole lot in life has a narrative, and that’s what makes life lovely. What higher method to contribute to creating the world much more lovely than by telling a narrative?”
Human curiosity tales foster human connection. Toro explains, “’The most effective human curiosity tales come from a person’s journey, exploring who they’re, why they do what they do, the obstacles they’ve confronted, and a lot extra.”
After I requested Aida what makes a narrative join with readers, she concluded, “I imagine readers are drawn to a very good, catchy headline that’s related to their lives — whether or not it’s a information to sustainable weight reduction, recommendations on dealing with a breakup, suggestions for one of the best eating places for a ladies’ evening out in NYC, recommendation on dressing to your physique form, or different relatable subjects.”
Throughout the writing trade, it is usually essential to keep in mind that everybody has a narrative. Aida M. Toro says, “ Telling everybody’s story is essential as a result of everybody deserves to be heard and for his or her aspect of the story to be informed in a real and genuine method.”
She additionally hopes the youthful generations proceed to be impressed by the essential significance of journalism. Aida replied, “I actually hope extra school college students pursue journalism as a level, for print magazines to make a significant comeback, and for individuals to make the most of all types of media that contribute to journalism in an genuine approach that received’t damage anybody’s popularity.”
Thanks, Aida M. Toro, to your unique insights to Social The Way of life Journal.
Freelance Companies that Aida Toro offers consists of: editorial work and brandcopy-writing freelance providers.
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Electronic mail: aida@aidamtoro.com
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Further Credit
Pictures: Jana Schuessler
Hair & Make-up: Tania Bogun